I am a Parisien – Egyptian who happens to be a networking fashion-design-travel-lifestyle freak! I worked in the fashion world for the past 25 years as a model, buyer, consultant for luxury brands like Dior, Christian Lacroix, Chantal Thomas, Jean Louis Scherrer, to name but a few. In 2009 I launched my own consulting company, SEKHMET LifeStyle Moda Ltd, a fashion and luxury consumer goods consulting company with international reach. I focus on advising brands and retailers on the management and optimization of their retail & development strategies.  I am currently based between Athens and Istanbul where I am consulting the famous French brand Zadig & Voltaire. I launched the brand in the region and successfully developed it by opening 8 shops in Turkey and Greece since I started in 2011.  

Alongside my consultations within the Fashion world, I am also a certified Style, confidence and fulfillment coach. I work one-to-one with individuals wishing to make a distinct – sometimes radical – change in their appearance or their lifestyle. I also engage with corporate clients who require a sharp, smart edge for business. 

My main area of expertise is:

. International business development

. Business planning & retail strategy

. Project management

. PR & communication

. Retail management

. Hiring and training strong sales team

. Creative problem solving

. Trunk shows & POP UPS

. Collaborations between designers

. Fashion writer

. Fashion stylist

Do the best you can until you know better. Then when you know better, do better. Maya Angelo

Contact me