I am a Parisien – Egyptian who happens to be a networking fashion-design-travel-lifestyle freak! I worked in the fashion world for the past 25 years as a model, buyer, consultant for luxury brands like Dior, Christian Lacroix, Chantal Thomas, Jean Louis Scherrer, to name but a few. In 2009 I launched my own consulting company, SEKHMET LifeStyle Moda Ltd, a fashion and luxury consumer goods consulting company with international reach. I focus on advising brands and retailers on the management and optimization of their retail & development strategies. I am currently based between Athens and Istanbul where I am consulting the famous French brand Zadig & Voltaire. I launched the brand in the region and successfully developed it by opening 8 shops in Turkey and Greece since I started in 2011.
Alongside my consultations within the Fashion world, I am also a certified Style, confidence and fulfillment coach. I work one-to-one with individuals wishing to make a distinct – sometimes radical – change in their appearance or their lifestyle. I also engage with corporate clients who require a sharp, smart edge for business.
My main area of expertise is:
. International business development
. Business planning & retail strategy
. Project management
. PR & communication
. Retail management
. Hiring and training strong sales team
. Creative problem solving
. Trunk shows & POP UPS
. Collaborations between designers
. Fashion writer
. Fashion stylist